If you do not have a mailing list and still need to market your brand across an area, EDDM will do it for you with ease. The major thing that comes to the forefront about Every Door Direct Mail is the freedom from any mailing list. The print type will also have a say in the cost price of the mails.ħ Benefits of Using EDDM Marketing Campaign 1. If your postcard is designed and integrated with artwork or different catchy designs, it will likely cost more than a normal plain postcard. A package with a higher quantity of mails will cost you more than a package with a lesser number of mails.ĭesign Aspect: Another thing to consider while computing the cost of the EDDM campaign is the design aspect of the postcard. This means you’ll have to print out the postcards before sending them. Quantity: A mailing campaign requires postcards to be mailed to the public for generating brand awareness. A small-sized postcard is likely to cost less than a large-sized one.
Postcards need to be printed before being mailed, and that is one of the prime reasons why you need to select the size of the package. Size: Size plays an important role when it comes to EDDM rates. Three prime factors determine the cost of EDDM marketing. The same goes for an EDDM marketing campaign.
#EVERYDOOR DIRECT MAIL HOW TO#
How to Determine EDDM Cost?Ī lot of calculation and feasibility go behind before picking any direct mail campaign. The postcard choices available as EDDM packages are 6.25″ X 9″, 6″ X 11″, 8.5″ X 11″, 11″ X 14″, and more. The size criteria are the same as discussed above in the size requirement section for EDDM.ĮDDM offers various sized postcards befitting the criterion set up by EDDM USPS. The flats rate postcards are the ones that are mailed as part of the EDDM. However, there is a size criterion for separating them into first-class postcards rate, first-class letter rate, and flats rate. There are plenty of EDDM postcard dimensions available for direct mail. Most of the EDDM packages are postcards as they tend to be one of the most eye-catching and attraction-generating mailing options. You’ll need a postage permit to run an EDDM BMEU campaign. It acts as a great tool to use when you need to market to a distant area from your business’s physical location. With EDDM Business, you can send more than 5000 direct mails at once and create brand awareness in a large surrounding when compared to EDDM Retail. EDDM Business (BMEU)ĮDDM Business is designed for a large business organization that needs to send bulk mails to the masses. EDDM Retail is suited for small marketing campaigns targeted at triggering the response in local areas. EDDM Retail doesn’t require any mail permit and is cost-effective. EDDM Retail allows a user to mail up to 5000 direct mails at once. EDDM retails are designed with the normal business organizations in mind, who are looking at a small-scale mailing program to get them started. This is the most popular EDDM among the two types, as mentioned above, and is used by a local businesses to help them grow. We’ll talk in length about them down below. There are two kinds of Every Door Direct Mail, i.e., EDDM Retail and EDDM Business or BMEU.
0 kommentar(er)
